We are beauty futurists and remain dedicated to our search for the next big beauty breakthrough and sharing it with our customers around the world. We are proud to have created over 250 products, including our innovative Lip Lights, featuring LED lights that automatically activate when opened, as well as a handy inbuilt mirror, the ultimate beauty product for a smart modern woman. Eighteen years later, we (still) dream big.
The ModelCo brand has remained a flagship for innovation and renowned beauty collaborations with the likes of Elle Macpherson, Rosie Huntington-Whiteley, Hailey Baldwin and Karl Lagerfeld. And thanks to all this support plus that of our original retailers like Colette in Paris, Sephora and New York's Henri Bendel - we've managed to paint much of the globe pink. In 2018, ModelCo collaborated with fashion icon and creative genius Karl Lagerfeld, to launch the KARL LAGERFELD + MODELCO limited-edition colour cosmetics collection.
Our products have been tailored to better reflect the everyday consumer, with a curated edit of purposeful beauty essentials that expand across tanning and cosmetics.
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