Agapea.com bookstore celebrates 15 years with sales of 16 million and the challenge of growing 20% this year
In 2016, they made over 120,000 home deliveries and moved more than 700,000 books into their warehouse
MÁLAGA, 04 (EUROPE PRESS)
Málaga's agapea.com bookstore, which was born in 2002 and whose first book sold was an exam list, celebrates 15 years with a turnover of around 16 million euros last year and with the "ambitious" challenge of growing among a 15 and 20 percent in the current year, depending on the sales channel.
This company, founded by Miguel Ángel Ferrero and Diego Jiménez, started receiving orders exclusively over the Internet, at a time when the Internet was not a common channel. In 2016, they made more than 120,000 domestic shipments, 70% of which are domestic and the remaining 30% international.
The director of Agapea.com, José Antonio Ruiz, pointed out to Europa Press that sales in physical bookstores - two in Malaga and one in Tenerife, Granada, San Fernando (Cádiz), Mallorca and a delivery point in Barcelona - and other sales channels have also increased.
Thus, he admitted that experiencing 20 percent growth amid the crisis in the book sector is "ambitious", but it had an impact on the work they do, with technological innovation applied to the book sector, automated stock management and a "careful choice" from suppliers.
Agapea.com has an available fund of 15 million titles, of which in its warehouses currently have 207,000 different titles available to users with tips for some months of 400,000 titles. 'Thanks to our infrastructures we have become one of the most important suppliers, we are specialists in university degrees, exams and professional books in all sectors', said Ruiz.
In Spain, a customer can receive an order in 24 hours as long as it is in stock and from one to seven days if the distributor or publisher is used. The director of the Malaga company stressed that in the last decade the logistics and customer service processes have improved so that today they can reach 'anywhere on the planet in record time that only depends on the type of shipment the customer chooses"
'Agapea.com has become a fundamental reference both for private customers and for training centers, universities and libraries. As an example, this year 2016 we moved more than 700,000 books in storage ', he highlighted.
The company sells books worldwide, mainly in Spain, Germany, the United Kingdom, France, the United States and Latin America. In this sense, José Antonio Ruiz stated that 'in three clicks the customer can make the purchase', in addition to having a telephone exchange to resolve emergencies or doubts.
In fact, one of the challenges of the Málaga brand is that the level of customer loyalty increases: 'we are working to improve the shopping experience in stores, the customer card and the level of news information according to the profile. We want that visiting our stores is special and a pleasure '.
There are currently several projects underway, "some of them imminent". Agapea.com's effort is "to strengthen its physical sales network and implement processes that make the search and purchase of books on its website simpler, more intuitive and easier, taking care of the factors that led us to success: our constant investment in R + D + I, a clear orientation for the client and honoring our motto 'Urgent books' ".
This company was born at a time when e-commerce was not yet developed in Spain and people did not trust these web pages; in fact, in the early years, all orders were shipped in cash on delivery and no credit card details were required.
"We went the other way," said Ruiz, recalling that Agapea took its first steps as an online bookstore by ordering at home and three years later, in 2005, it opened its first physical store, in the Teatinos area. Since then, it has maintained its digital presence, opened five more bookstores and a collection point in Barcelona.
In 2007 the company went international, incorporating large international accounts in the United Kingdom, Germany, France, the United States and Latin America to sell Spanish books, "whose demand is increasingly important and which has opened the door to a global market".
In addition, the agapeacultura.com website has been available since 2013, where news of interest, a cultural agenda and a community of authors are published. In addition, in its physical facilities, to promote interest in books, activities are carried out to promote reading from babies to adults, with storytelling, reading clubs, book presentations, poetic laboratories, conferences, etc.
Agapea.com bookstore celebrates anniversary with increased orders and sales exceeding 23%
Malaga's agapea.com bookstore, which was born in 2002 and whose first book sold was an exam program, turned 15 last June, which it has celebrated with several actions that led to an increase in sales through the website, both in orders and in purchase value, of more than 23 percent.
In addition, among the bookstores that Agapea.com has in different cities in Spain - two in Malaga and one in Tenerife, Granada, San Fernando (Cádiz), Majorca and a delivery point in Barcelona - the growth has also been "very positive ", greater than 17 percent, as indicated by its director, José Antonio Ruiz.
The number of people who passed through bookstores last June increased by 15%. All this data, and at the end of the anniversary month, lead the bookstore to continue betting on promotions and campaigns to maintain this growing trend.
Among the actions are the promotion of those that will be the 'best sellers' of the year, as the continuation of the saga Ken Follet, 'A pillar of fire'; or the implementation of biweekly campaigns both on the web and in a library of recommendations of different categories to the taste of all customers.
All of this to make users loyal, one of the challenges of the Málaga brand, for which the intention is to improve the shopping experience in their stores, to create a customer card, in short, 'that visiting our stores is special and a pleasure'.
Agapea.com, founded by Miguel Ángel Ferrero and Diego Jiménez, started serving orders exclusively over the Internet, at a time when the Internet was not a common channel. In 2016, with a turnover of around 16 million euros, it made more than 120,000 home deliveries, of which 70 percent were national and the remaining 30 percent international. This exercise has the "ambitious challenge" of growing between 15 and 20 percent, depending on the sales channel.
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