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Baleària joins the Estrella Damm Menorca Open as an official shipping company
The Menorca Tourism Promotion Foundation (FFTM) and Baleària have today signed an agreement according to which the maritime transport company becomes a local partner and official shipping company of the Estrella Damm Menorca Open of the World Padel Tour circuit (WPT), which will be held in the municipalities of Maó and Sant Lluís between October 6 and 13 of this year.
According to the agreement signed this morning at the headquarters of the Consell de Menorca by the president of the FFTM, Susana Mora, and the Commercial and Marketing Director of Baleària, Verónica Catany, the maritime company is committed to facilitating the transport of people and the cargo vehicles necessary for the assembly of the sporting event. On the other hand, the shipping company is also working to offer different special offers to travel to Menorca during these days.
In this way, Baleària incorporates its image into the Estrella Damm Menorca Open, which implies being present in all global and international communication that is made of it, as well as the possibility of carrying out marketing actions with the event's ambassador, Gemma Triay.
The president of the FFTM has valued Baleària's involvement in the first edition of the Estrella Damm Menorca Open and recalled its commitment to improving maritime transport. 'This agreement is one more example of how, through collaboration, positive initiatives can be carried out for Menorca. We all join together to make it possible to hold a world-class sporting event on the island, which will give us great visibility and which confirms and reinforces the strategy followed to position the island as a unique destination for sport ', has noted Mora.
Baleària's Commercial and Marketing Director, Verónica Catany, highlighted that this action is part of the company's commitment to the territories in which it operates. "These synergies contribute to promoting social, cultural or sporting events on the island which, in turn, help to improve demand outside the summer season." Catany also recalled the extensive programming of services that the shipping company currently guarantees, both with Mallorca and with the Barcelona route.
Thanks to the agreement reached between the FFTM and Setpoint Events, Menorca will become one of the venues that will host between 2019 and 2022 the events of the large circuit of the international paddle tennis championship, with the economic impact and international projection that this will entail for the island and for the Menorca brand, in tune with the promotional strategy followed by the FFTM to project it as a unique destination in the world for sports.
The first of the four editions will be held the week of October 6 to 13 in the municipalities of Maó and Sant Lluís and will bring together the best international paddlers, including Fernando Belasteguín and Pablo Lima, the twins María José and María Pilar Sánchez Alayeto and, of course, the couple formed by Gemma Triay and Lucía Sainz from Menorca.
Economic impact and return
To assess the impact that a tournament of these characteristics can have for the island, both the direct impact, in the form of local business turnover, and the indirect or media impact, which is what can make the positioning of Menorca brand in the sports segment worldwide.
In the first case, the results obtained in similar tests, in which between 10,000 and 15,000 people have been gathered, confirm an economic return that far exceeds one million euros, which means multiplying by 10 the economic contribution they make administrations.
In the second case, the impact derived from the 8-9 hour live television broadcast is counted through GOL; the streaming broadcast of the entire tournament, with an audience of more than 1.2 million viewers, 35% of whom live outside of Spain; and monitoring through social networks, where they have more than 620,000 followers.
Leader of the international paddle tennis circuit
The World Padel Tour is the most important professional paddle tennis circuit in the world, both for the organizational level of the tournaments and for the players who participate, among which are the best internationally.
The beginning of the circuit dates back to 2013 and is the result of an agreement between the group of organizers of professional paddle tennis competitions, the Association of Professional Paddle Players and the Spanish Women's Paddle Association. Annually, between 15 and 20 WPT tournaments are held plus a final master in which the best couples in the ranking compete.
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