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Nike's Impact on New Zealand: Changes to Online Shopping

Introduction

Nike, the renowned sportswear and athletic brand, has long been a symbol of motivation and achievement with its iconic slogan, "Just Do It." However, there have been recent developments that impact Nike's presence in New Zealand.

Changes in Accessibility

As of October 3, NZDT (New Zealand Daylight Time), Nike.com's online shopping platform and the Nike App are no longer available for customers in New Zealand. This change in accessibility has left many Kiwi Nike enthusiasts wondering how they can continue to shop for their favorite Nike products and stay connected with the brand they love.

Exploring Alternative Options

While this change may come as a disappointment to those accustomed to the convenience of shopping directly through Nike's online platform, there are alternative options available for Nike fans in New Zealand. To ensure that you can still access Nike's products and stay informed about their latest releases and innovations, it's essential to explore these alternatives.

1. Authorized Nike Retailers

One of the primary avenues for Nike enthusiasts in New Zealand to continue their connection with the brand is through authorized Nike retailers and physical stores. Nike maintains a strong presence in the country through various retail partners, which means you can still visit local stores to explore and purchase Nike's extensive range of athletic footwear, apparel, and accessories. These authorized retailers often offer in-store experiences and expert guidance to help you find the perfect Nike products to suit your needs.

2. Online Shopping Through Retailers

Additionally, many of these authorized retailers have their e-commerce websites, allowing you to shop for Nike products online through their platforms. While it may not be the same as purchasing directly from Nike's official website, you can still access a wide selection of Nike items and enjoy the convenience of online shopping.

3. Staying Informed Through Social Media

Another valuable resource for staying connected with Nike in New Zealand is through social media and digital platforms. Nike continues to engage with its global community of fans and customers through social media channels such as Instagram, Twitter, and Facebook. By following Nike's official accounts and staying updated on their posts and stories, you can receive information about new releases, exclusive collaborations, and exciting updates directly from the source.

4. Engaging with Local Events and Partnerships

Furthermore, Nike often partners with local events, athletes, and sports organizations in New Zealand. These partnerships can provide opportunities to experience Nike's products firsthand, attend special events, and engage with the brand on a more personal level. Keep an eye out for Nike's involvement in local sports and fitness activities to make the most of these experiences.

Conclusion

In summary, while Nike.com's online shopping platform and the Nike App may no longer be accessible in New Zealand, there are still several ways for Nike enthusiasts in the country to stay connected with the brand and access their favorite products. By visiting authorized Nike retailers, exploring their online shopping options, following Nike's social media channels, and participating in local Nike-sponsored events, you can continue to embrace the spirit of "Just Do It" and pursue your athletic and lifestyle goals with Nike in New Zealand.

About Nike, Inc.

Nike, Inc., stylized as NIKE, stands as an American powerhouse in the realm of athletic footwear and apparel. The company has its headquarters nestled near Beaverton, Oregon, in the United States. It boasts the esteemed title of being the world's largest supplier of athletic shoes and apparel while also holding a prominent position as a major manufacturer of sports equipment. In its fiscal year 2022, Nike raked in an astounding revenue exceeding US$46 billion, solidifying its place as an industry leader.

The Nike Journey

The journey of Nike, Inc. commenced on January 25, 1964, under the name "Blue Ribbon Sports." Its founders, Bill Bowerman and Phil Knight, set out on a mission that would ultimately reshape the athletic footwear and apparel landscape. On May 30, 1971, the company underwent a significant transformation, officially adopting the name we recognize today: Nike, Inc. The name "Nike" pays homage to the Greek goddess of victory, symbolizing the brand's relentless pursuit of triumph and excellence.

Diverse Product Offerings

Nike markets a diverse array of products, not only under its flagship brand but also through various subsidiaries and lines. Some of the notable brand extensions include Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7, and the subsidiaries Air Jordan and Converse. Over the years, Nike has had ownership of several other brands, including Bauer Hockey from 1995 to 2008, as well as previous ownership of Cole Haan, Umbro, and Hurley International.

Global Presence and Impact

In addition to its manufacturing endeavors, Nike operates a network of retail stores under the "Niketown" name, providing a direct connection to consumers. Furthermore, the brand has established a profound presence in the world of sports by sponsoring numerous high-profile athletes and sports teams across the globe. Nike's trademark slogans, "Just Do It" and the iconic Swoosh logo, are instantly recognizable symbols of the brand's enduring commitment to athletic achievement.

A Global Workforce and Valuable Brand

As of the year 2020, Nike, Inc. employed a substantial workforce of 76,700 individuals worldwide, contributing significantly to global employment. The brand's exceptional value is underscored by its impressive financial standing. In 2020, the Nike brand alone was valued at over $32 billion, making it the most valuable brand among sports businesses. This marked an increase from its valuation of $29.6 billion in 2017. Nike's substantial presence extends to its ranking in the 2018 Fortune 500 list, where it secured the 89th position among the largest United States corporations by total revenue.

A Legacy of Innovation and Excellence

The history of Nike, Inc. is a narrative of innovation, determination, and excellence. Originally known as Blue Ribbon Sports (BRS), it was founded by Phil Knight, a University of Oregon track athlete, and his coach, Bill Bowerman, on January 25, 1964. The company's early days were marked by its role as a distributor for the Japanese shoemaker Onitsuka Tiger, with most sales taking place at track meets from the confines of Knight's automobile.

The Waffle Sole and Transformation

An intriguing aspect of Nike's history is the dispute over the creation of its first shoes. While some assert that they were crafted for Phil Knight, Otis Davis, a University of Oregon student-athlete coached by Bowerman, claimed that Bowerman made the inaugural pair of Nike shoes for him. Regardless of the origin, BRS made substantial progress in its inaugural year, selling 1,300 pairs of Japanese running shoes and generating $8,000 in revenue. This was just the beginning, as by 1965, sales had already reached $20,000.

The pivotal moment for BRS came in 1971 when Bill Bowerman used his wife's waffle iron to experiment with rubber. His goal was to create a groundbreaking sole for track shoes that would combine exceptional grip with lightweight construction to enhance runners' speed. This endeavor led to the birth of the "Moon Shoe" in 1972, aptly named due to the waffle tread's resemblance to the footprints of astronauts on the moon. The subsequent refinement of this technology culminated in the "Waffle Trainer" in 1974, igniting the explosive growth of Blue Ribbon Sports, which later became Nike.

The Nike Brand Emerges

Tensions between BRS and Onitsuka Tiger escalated in 1971, leading to the termination of their partnership in 1972. BRS made preparations to introduce its line of footwear. The name "Nike" was coined by runner Jeff Johnson, who played a pivotal role in marketing the new brand. The iconic Swoosh logo, designed by Carolyn Davidson, made its debut on June 18, 1971, and was officially registered with the U.S. Patent and Trademark Office on January 22, 1974.

Rapid Expansion and Advertising Success

The mid-1970s marked a significant turning point for Nike, as the company achieved a 50% market share in the U.S. athletic shoe market by 1980. In December of the same year, Nike went public, solidifying its position as a major player in the industry. Advertising played a vital role in this success, with Nike's primary ad agency, Wieden+Kennedy, contributing significantly. It was Dan Wieden who coined the now-iconic slogan "Just Do It" for a 1988 Nike ad campaign, a phrase that would go down in history as one of the top five ad slogans of the 20th century, earning a place in the Smithsonian Institution.

Diversification and Global Reach

Throughout the 1980s, Nike continued to expand its product range, diversifying into various sports and regions worldwide. The company experienced further growth with the opening of its World Headquarters campus in Beaverton, Oregon, in 1990. The launch of the first Nike retail store, Niketown, in downtown Portland in November of the same year further solidified its retail presence.

Leadership Transitions and Digital Focus

In mid-2015, Phil Knight, one of Nike's co-founders, announced his decision to step down as chairman of the company in 2016, marking a significant transition in Nike's leadership. On June 30, 2016, Phil Knight officially relinquished all duties with the company.

A notable development occurred in March 2018 when Nike's CEO, Mark Parker, announced that Trevor Edwards, a high-ranking Nike executive and potential successor to the chief executive position, was stepping down as Nike's brand president, with plans to retire in August.

In October 2019, John Donahoe was announced as the next CEO of Nike, succeeding Mark Parker on January 13, 2020. Subsequently, in November 2019, the company ceased direct sales through Amazon, redirecting its focus towards establishing direct relationships with customers.

Strategic Acquisitions and Digital Expansion

Nike's growth and success are also marked by strategic acquisitions. Over the years, Nike has acquired and divested itself of several apparel and footwear companies. The journey began with the acquisition of the upscale footwear company Cole Haan in 1988. This was followed by the purchase of Bauer Hockey in 1994. In 2002, Nike expanded its portfolio with the acquisition of surf apparel company Hurley International. In 2003, Nike made a significant move by acquiring sneaker company Converse, which had a historic legacy of its own.

Streamlining and Innovation

To streamline its business operations, Nike began divesting some of its subsidiaries in the 2000s. Starter was sold in 2007, followed by Bauer Hockey in 2008. Umbro was divested in 2012, and Cole Haan followed suit in 2013. As of 2020, Nike retained ownership of only one subsidiary, Converse Inc.

In its pursuit of innovation and technology, Nike acquired Zodiac, a consumer data analytics company, in March 2018. In August 2019, the company further bolstered its capabilities with the acquisition of Celect, a Boston-based predictive analytics company. The most recent acquisition occurred in December 2021, with Nike purchasing RTFKT Studios, a virtual shoe company known for creating NFTs.

In February 2021, Nike continued its trajectory of digital expansion by acquiring Datalogue, a New York-based company specializing in digital sales and machine learning technology. This strategic move aligns with Nike's commitment to staying at the forefront of digital commerce and innovation.

Conclusion

In conclusion, Nike, Inc. has not only redefined the athletic footwear and apparel industry but has also left an indelible mark on the world of sports and fashion. Its commitment to excellence, relentless pursuit of innovation, and iconic marketing campaigns have established it as a global leader and a symbol of sporting success. Nike's legacy is a testament to the enduring power of the Swoosh and the spirit of "Just Do It."

WHAT ARE NIKE.COM'S SHIPPING OPTIONS?

Please be aware we've temporarily extended our delivery timeframes. The extended timeframes will be reflected in the estimated delivery date shown at checkout. And please note, express shipping may not currently be available for your order. Nike Members get free standard shipping (and discounted expedited shipping) on every order-just sign in during checkout and you'll automatically get free shipping. Nike Members and guests can choose their preferred shipping option during checkout. We'll provide a delivery date for every item in your cart based on your delivery address and where the item(s) ship from. Click 'Edit' to change your shipping address or your shipping speed. We offer the following shipping options:

Standard: Currently arrives in 10-13 business days

Free for signed-in Nike Members

Free for guest orders of $150 or more

$8 for guest orders of less than $150

Expedited: Arrives in 2-3 business days

$5 for signed-in Nike Members

$15 for guest orders

Express: Arrives in 1-2 business days

$15 for signed-in Nike Members

$25 for guest orders

Please note, express shipping currently may not be available for your order.

Store Pickup

Free for all eligible orders. Just click 'PICK UP' during checkout to see if the items in your cart are eligible for in-store or no-contact curbside pickup at a Nike store near you. For the continued safety and well-being of our teammates and customers, some Nike stores are temporarily closed. Stores that are open may be operating with limited hours and services. Please see our store locator for the latest information, including if stores near you are offering no-contact curbside pickup.

ADDITIONAL INFORMATION

We process orders Monday-Friday (excluding holidays).

We don't deliver orders on Sundays or holidays.

If you order multiple items, you may get multiple deliveries. We'll send you a shipping confirmation email for each shipment, so you'll know exactly what to expect and when to expect it.

Orders to APO/FPO addresses ship free via USPS Military Mail and arrive within 30-45 days.

Nike By You and Converse Custom orders arrive within two to five weeks-standard and expedited shipping times do not apply.

The estimated delivery date in checkout is based on your delivery address and the shipping option you've selected.

We do not offer international shipping and are unable to ship to US territories, PO boxes, re-shippers, or package forwarding services.

MEMBER SHOP

What is the difference between Member Shop and shopping as a Member on Nike.com?

Member Shop is a unique collection of Nike shoes and gear that is only available to, and accessible by, Nike Members. When shopping as a Member on Nike.com, you are able to access all that Nike offers to both Members and non-members alike.

What happens if the shoes I want sell out?

Because there are limited quantities available within Member Shop, there is potential for styles to sell out. However, we refresh Member Shop with new shoes and gear monthly, so check back often.

Does Member Shop include special pricing?

No, Member Shop does not include special pricing.